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Not My Job: The Ultimate Content Strategy Smackdown
James Mathewson, Kristina Halvorson, Lisa Welchman, Nathan Curtis, Rahel Bailie
OK. So let's say your business has a website, a Facebook page, a Twitter account, a blog (or lots of blogs), an email newsletter, some SEO stuff, and eighty bajillion landing pages you forgot about back when it was still funny to rick-roll someone. Who's doing all this content? Are they talking to each other? Should someone be in charge? Who?
Come feel the love as a marketer, a CMS wonk, a UX designer, and a typical SME are brought together (Jerry Springer-style) to discuss the joys of cross-channel content strategy.
User Experience, Content Strategy #notmyjob