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RM Salon C
Collaboration Over Competition
Derek Neighbors, Jay Baer, Kristie Wells, Sally Strebel
The old way of thinking tells small businesses to worry about competitors. Worrying takes the focus off the business. By collaborating with competitors the focus remains on the client and business goals. Take for instance the WordPress theme design company StudioPress. StudioPress recommended other theme design companies to add to the Page.ly power ups page. Because of these actions and more, they've increased their recognition, branded themselves as a benevolent leader, and gained respect within the community. GangPlank, a collaborative workspace, started as a few web firms who decided to share their business secrets. They decided to combine their efforts and work together under the same roof. There was enough room for more so the space was opened up to the public. Now the space has increased from 5k sq ft to 16k sq ft and is funded by the city of Chandler. Learn these tactics and more from a highly qualified panel of experts who live this philosophy daily.