Value of a Facebook Fan: Does it Matter?

Jascha Kaykas-Wolff, Josh Constine, Melissa Parrish, Michael Scissons

A lot of buzz has been circulating around the value of Facebook fans. Different dollar values have been assigned, based on different research methods. Rather than debate which approach is more accurate, this panel will dig down to the root of this issue - why are brands so eager to assign a monetary value to fans? Will this become a measurement standard for marketers? What factors are really the most important in determining the value that businesses get from being on Facebook?

Social Media, Facebook    #FanValue

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