Straight Talk: Making Social Work from 9-to-5

Andrea Merry, Andrew Jones, Jacob Mullins, Tabrez Sayed

Mark Zuckerberg recently said there's an opportunity to rethink any industry in a social way. His predictions are beginning to take hold in the business world. In this session, we'll explore how today, different industries are being completely remade with new applications of social technology. We'll also hear what it took to build "the Facebook for IT"" and how tech companies are tapping into social business networks to engage and connect directly with buyers around the world. This includes insights from social media experts from Altimeter Group, Microsoft and others, who will give first hand accounts of how social is transforming the way companies market and sell."

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