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Why PR's Future May Not Look Like PR
David Armano, Richard Brewer-Hay
When You Think of PR (Public Relations), your first impression may be of the silver tongued "flack"" spinning a corporations' news, putting a positive slant on everything. With advances in networks, online communities and the ability of the average individual to become their own content producer and influencer--the face of PR is changing, shifting the focus from communications to engagement in increasingly public spaces both online and off."
Public Relations #futurePR