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Tuesday 17:00:00
RM Salon E
Rebranding: Tales of a New Identity
Christian Dwyer, Maureen Sullivan
Strength of brand is potentially just as powerful as the product itself. In this discussion, we'll talk about the ups and downs to refreshing a major brand and share opinions on when and why it's appropriate to create a new identity.
Marketing, Branding #MQidentity
The Conversation
