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RM Ballroom F
Speaking to Geeks
Brian Kelley, Jenny Alme, Joanne Yang, Joveth Gonzalez, Justin Rojas, Kellie Parker
Being geek is “in” today but how do companies and marketers talk to these currently-hip-but-not-hipsters and become part of the pop culture landscape themselves? Representatives from the pillars of geekdom: anime, comics, videogames and films share how they use social marketing to reach and win over the smart and the skeptical and reap the benefits of nerd word of mouth.
Games, Internet Culture, Comics #PLACEHOLDER